OUR STORY

ALTA started with a simple idea: sports bras should fit properly, look good, and make you feel unstoppable - no compromises. We noticed a gap in the market for fuller busts on smaller frames, and we knew it was time to create something better.

Every Alta bra is designed with precision: band and cup measurements that actually work, fabrics that move with you, and a minimal, modern aesthetic that’s as stylish as it is supportive. We focus on the details, so you can focus on everything else: lifting, running, stretching, or simply owning your day.

But Alta is more than a bra - it’s a movement. It’s about feeling confident, empowered, and unapologetically yourself in every moment. Because support should never hold you back, and style should never compromise function.

WE ARE ALTA.